Soziales Kundenbeziehungsmanagement (social CRM) integriert Social Media in die CRM Bemühungen. “CRM in the social age means building relationships much earlier in the traditional marketing cycle based on real-time value exchange with individuals and communities, converting more prospects to leads, more leads to customers.” Artikel lesen. Customer-Relationship-Management, kurz CRM (Kundenbeziehungsmanagement) [...]